Fractional Sales Management

At Keylan, we optimize your sales performance so you don’t have to. Want a professional, experienced sales manager at a fraction of the cost? Need help with strategic planning and marketing? Stuck on refining sales processes, goals, and metrics? Need to train new sales reps but don’t know where to begin?

You’ve found your resource—right here at Keylan.

With our fractional services, you don’t need to hire a full-time employee to get the job done. Our affordable fractional sales management model will bring the leadership and discipline of an experienced sales leader you need to your business—without the extra cost.

Ready to get Started?

Do I need fractional sales management?

In our experience, it doesn’t hurt, especially for small- and medium-sized businesses. That’s because small businesses don’t have the cash to endlessly invest in recruiting, training, and paying qualified employees like large companies do. Instead, they try one of the following things, with unsuccessful results.
  1. The CEO tries to manage the sales team, spending less time on executive tasks and even less time managing the sales team, a job visionaries generally do not relish.
  2. No one manages the sales team, which is undeniably cheaper but doesn’t bring desired results either.
  3. They hire an inexpensive (perhaps less-than-qualified) sales manager. This option often has the leadership team wishing they’d never hired a manager.
  4. They hire a qualified, top-tier sales manager, but the expense is too great to manage.
  5. They promote an existing salesperson to a managerial role, effectively killing that sales stream. Additionally, these salespeople may be excellent at closing deals, but not managing a sales team. The company ends up with a bad sales manager and fewer sales.

With Keylan, there’s a better option!

Hire us as your fractional sales manager, and you’ll get an experienced, robust manager at a sliver of the cost. Each week, our team will work with you and your team to improve lead generation, better structure the sales process, leverage sales technologies, create a pipeline model and accountability, and individually coach reps.

Plus, with Keylan in your corner, you can keep your leadership team in their offices—completing the executive tasks necessary to keep your business running—while we handle the sales team.

I'm sold!

Here’s how it works:

  • Keylan will perform an audit of your existing sales structure
  • Then, we’ll focus on increasing lead generation quantity and efficiency
  • Next, we create a proven and repeatable sales process for the company
  • After that, we leverage technology to reduce sales costs and effectiveness
  • Next, we improve sales management by installing models, systems, and management
  • Finally, we improve individual salesperson performance through continual coaching, mentoring, and training

As a Keylan client, you’ll get:

  • Realistic sales processes, goals, and metrics
  • Established practices for sales effectiveness and success
  • Mentoring for inexperienced sales managers and managers-in-training
  • Sales audits and assessments for strategic insights
  • Coaching and training sales reps for peak performance
  • CRM selection support, including implementation and optimization assistance
  • Strategic insight into sales opportunities
  • Streamlined new hire onboarding processes

Unlock your sales potential with Keylan today!


Dave Dickenson, Owner Dickenson & Associates

“In 2019, Dickenson & Associates made a very important decision to contract with Kevin Hudson and his organization. We are certainly off to a very exciting start. Our three younger professionals are working with Kevin weekly. Kevin has delivered what he promised as well as helped our professionals navigate all activity during these challenging times. Kevin has become a critical asset to our organization. He has held our three junior associates accountable daily, pushing them in an appropriate manner to complete calls, emails, virtual meetings, application submissions and case closings. This in turn has increased overall revenue for our organization. Kevin is a wonderful coach and a true professional. His honesty and candor are fabulous. We strongly recommend him and the Keylan team.”

Jacqueline Veiram, Account Consultant Staples

“Keylan’s senior leadership has a proven track record of being able to make sales professionals better and more effective. Keylan’s unique style helped make my teammates and I better by maximizing our individual strengths and coaching in a way that keeps you on track to hit and exceed numbers. Keylan is passionate about helping people perform at their best by introducing structure, planning, and the tools to work through challenges. Keylan helped me improve everything from how I interact internally and externally, the importance of follow-up and keeping commitments to customers. Whatever experience level your sales staff possesses (new or highly tenured), Keylan is a great resource to develop sales skills.”