Keylan’s relationship with Willory pre-dates the formation of Keylan Management Group as Kevin Hudson has served the HR & payroll recruiting and consulting firm in a wide variety of ways. Along the way, Willory has grown from three employees and modest revenues to more than fifteen employees and recognition by the Weatherhead 100 as one of the fastest growing companies in Northeast Ohio. Additionally, Willory’s culture and operational excellence have been recognized as a NorthCoast 99 recipient the past two years.

Kevin has assisted with both sales as well as training leadership – this includes coaching numerous individuals within the organization including its CEO.

Willory is an unique organization as much of its record growth has relied upon relatively young yet highly skilled professionals – professionals that have benefited from Kevin’s leadership.

Kevin has developed a sales process and training program for Willory’s sales and account management team to ensure that each member is able to overcome weaknesses and develop them into strengths.

“Kevin has been instrumental in helping me focus on the right and most effective sales tasks and develop winning strategies,” explains Bob Haas, sales manager for Willory. “We get together regularly to talk about sales in general and specific challenges I may be having. It’s fair to say that without his assistance I wouldn’t be on track to sell 150% of quota this year.”

Willory’s owner is not beyond refining his own skill set with the assistance of Kevin Hudson.

“Kevin has helped me develop processes, create clarity, and to hold myself accountable to make sure key items of business are getting done,” explains John Bernatovicz.

Finally, Kevin has been instrumental with team development, assisting with all training initiatives – including developing a plan and roadmap – and leading the management training for company leaders.

“Kevin’s training efforts have helped create a more effective, cohesive, and collaborative team,” explains Angie Williams, Willory’s HR Operations Manager.  “He’s helped design the curriculum and made us all more effective communicators.”


Don Balla runs the employee benefits business unit for Simpson & McCrady in Pittsburgh. Keylan provided sales training for Don’s sales team of five to help the group understand a better sales process.

The process introduced a philosophy for the Simpson & McCrady team that eliminated extraneous quotes (tire kickers) and focused only on candidates who held a mutual interest in working with Simpson & McCrady.

Keylan helped the group move away from selling on price as Balla explains, “If someone buys you on price they are going to leave you on price.” He continued, “The streamlined process introduced helped us focus on a being more effective and only working organizations ready to buy.”

“Professional and genuine, Keylan is uniquely equipped to work with sales teams and arm them with the tools they need to be successful,” said Balla.


For two years Keylan’s Kevin Hudson not only served as CPI-HR’s VP of sales but was also asked to run operations when leadership was needed to fill a void.

“From a sales management perspective, Kevin was able to help us refine our sales organization through added structure, metrics, KPI’s, field observation, coaching, training, sales force automation, along with performance management and accountability, said Jim Hopkins CPI-HR’s president.

Hudson provided operational leadership, including service and implementation while still leading sales. “Kevin was able to bring similar type attributes from our sales culture to our operations, explains Hopkins. “Under Kevin’s leadership, our sales unit productivity increased, in addition to increased efficiency and service to our operations environment.”

“I’m confident with Kevin’s track record, experience with small businesses and ability to work with entrepreneurs in creating a sales and operational strategy that aligns with their vision, he will be able to add value for small business owners who are acting as sales managers, but looking to increase effectiveness for their organizations without the cost of added full-time sales leadership,” said Hopkins. “He is a person of high character & integrity and possess the ability to deliver honest communications with emotional intelligence.”