The Ohio Small Business Development Center (SBDC) at Youngstown State University is partnering with Keylan Management Group to offer a workshop to address topics essential for success in sales. For over thirty years, the Ohio SBDC at YSU has accelerated business growth, helped to create jobs and contributed to the economy by providing consulting and training to existing […]
As you can see, business development requires a multi-faceted approach. There are many activities outlined above that you can work on to be focused, efficient and productive throughout the week. Be intentional!
Traditional cold calling results in about a 1% to 3% conversion rate for getting an initial appointment. So, is it any wonder that 53% of sales professionals give up too easily when cold calling and 48% are afraid to pick up the phone and make cold calls? When that same call (or email) is made with […]
What is a CRM (Customer Relationship Management) system? These systems are cloud-based programs that allow sales reps to perform a variety of functions such as loading prospects from a Microsoft Excel or .CSV file, entering sales activities, maintaining pipeline by sales stage, updating notes and contact information for prospects, clients, and Centers of Influence (COI), and […]
How many of you have sales goals for yourself, direct reports or for your company, but are unable to articulate the metrics needed to achieve those goals? For example: Is 10 prospect meetings per week realistic? How will you obtain these meetings? Will you use inbound marketing, cold calling, networking groups, or other methods? Oftentimes, when […]
What stands in the way of growing your small business? Is it a lack of capital? Is it limited time? Do you need more expertise? Let’s face it: it’s all of these to one extent or another, right? So, call me Captain Obvious but there is a point to this: you have the means to address […]
There are a lot of good articles for business owners about time management. They promote the virtues of setting priorities, delegating and tracking time. The Small Business Administration even offers training on Time Management. There are countless books on the topic written by respected authors like Stephen Covey and David Allen. The goal of time management is […]
I recently wrote about a well-defined sales process as being a “recipe for success.” This is because, once defined, the sales process affords you the ability to (1) measure the effectiveness and efficiency of your sales representatives, (2) create accountability to measurable goals and (3) identify opportunities for training and improvement. It all starts with creating metrics based on […]
The dictionary defines process as a series of actions or steps taken in order to achieve a particular end. You are familiar with many kinds of processes: manufacturing processes, quality assurance processes, invoicing processes, etc. What about a sales process? “The B2B, or business-to-business, sales process simply refers to the series of events, phases, or steps […]
Take a look at this list of Seven Reasons Your Small Business Is Not Generating Sales. It has some good ideas for improving sales results. And, if you have the time, you can analyze which of the reasons apply to your sales team, create a plan to overcome them, coach your team, monitor their activity and, […]
Keylan Management Group provides a consultative sales process where we listen attentively, understand your requirements, and create tailored solutions aligned with your objectives.
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