Traditional cold calling results in about a 1% to 3% conversion rate for getting an initial appointment. So, is it any wonder that 53% of sales professionals give up too easily when cold calling and 48% are afraid to pick up the phone and make cold calls?

When that same call (or email) is made with a referral or mutual connection, the rate jumps up to 30%.

Join Keylan’s Sales Consultant, Jim Rafeedie, as he discusses how to maximize LinkedIn to leverage your Centers of Influence (COI) to increase appointments with prospective customers. Topics covered include:

  • Social Selling vs. Traditional Selling
  • The ROI for Social Selling
  • Centers of Influence
  • LinkedIn techniques


Leveraging Social Selling

October 28, 2020

12:00 p.m. Eastern Time

To Register Click here

This webinar is sponsored by the Youngstown Business Incubator