What stands in the way of growing your small business? Is it a lack of capital? Is it limited time? Do you need more expertise? Let’s face it: it’s all of these to one extent or another, right?
So, call me Captain Obvious but there is a point to this: you have the means to address these barriers. It’s called outsourcing.
Investopedia defines outsourcing as “the business practice of hiring a party outside a company to perform services and create goods that traditionally were performed in-house by the company’s own employees and staff.” You undoubtedly already utilize outsourcing. The most common examples would be the use of an outside accountant, financial advisor, or attorney.
The reasons for outsourcing include the following:
- To free up capital – typically outsourcing converts a fixed expenditure into a variable (and often lower) expenditure which results in freeing capital for alternative, more strategic, higher return uses.
- To free up your time – by outsourcing, you (and your staff) have more time to focus on “what matters.” More time spent on planning, product development and other strategic pursuits is invaluable to your business growth.
- To give you access to expertise – let’s face it: you can always use more talent working on your behalf. Outsourcing opens up a “world” of experts without having to bear all the costs and risks of employing them.
- To give you flexibility – carpe diem! When you identify new opportunities, you want the ability to take advantage of them and do it now. Outsourcing allows you to immediately extend your company’s capabilities.
Have you considered all your opportunities for outsourcing? A new category is the outsourcing of sales management. If you are a business owner who also spends time managing sales people or if you are considering hiring a full-time sales manager, you may be a candidate for this type of outsourcing. All of the above benefits are applicable.
Break down the barriers to your business growth by leveraging outsourcing. And, please let me know if I can help you explore whether outsourcing sales management is right for you.