Take a look at this list of Seven Reasons Your Small Business Is Not Generating Sales. It has some good ideas for improving sales results. And, if you have the time, you can analyze which of the reasons apply to your sales team, create a plan to overcome them, coach your team, monitor their activity and, hopefully increase sales.
Is this how you, as a business owner, should spend your time? Sales ARE important but you have many choices in how you invest your time such as staying on top of critical trends that impact your business. Consider this:
- Entering 2017, customer data collection was predicted as a top trend that should shape business strategy.
- Only 2 years later, businesses are being warned about customer data collection and customers will demand more control over their data and regulators are already requiring greater care in the handling of this data.
Jack Welch said: “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” Focus your time on understanding the changes that create opportunities (and obstacles) for your business. And, please let me know if I can help you make your sales team more effective.